What you receive
One brief.
Six strategic modules.
Sixty seconds.
Not a generic output. Six real strategic modules — covering your market, your customers, your competitors, your content, your acquisition, and your sales — all from one brief.
Try it free — first analysis on us →The 6 modules in every analysis
Market Analysis
Your actual market — not the textbook version. Real size, real trends, real entry barriers, and what's actually happening on the ground in your geography.
Consumer Profile
Demographics tell you who your customer is. This tells you why they buy — and why they don't. Motivations, fears, cultural triggers, and who else shapes the decision.
Brand Positioning
Why would someone choose you over the vendor they already know and trust? This module builds that answer — rooted in how your market actually evaluates brands.
Content Strategy
WhatsApp in Nigeria, TikTok in South Africa, Facebook in DRC — and different tones in each. Built around where your audience actually spends time.
Acquisition Plan
A WhatsApp referral chain can beat any paid campaign. A local vendor can outperform a national celebrity. Channels, budget, and launch sequence built for your market's reality.
Sales Scripts
Scripts written in the tone your audience expects — not borrowed from a Western playbook that was never written for them.
The platform
Everything that comes with each analysis
Your website, included
Share your URL and Kura reads your site — your copy, your positioning, your messaging — and works it into the analysis.
PDF export, one click
Every analysis exports as a clean PDF straight from your browser. Structured by module, ready to share with your team or an investor.
English & French
Get your strategy in English or French — whichever fits your target market and how your team works.
All your analyses, saved
Every analysis you run stays in your history. Re-run with an updated brief, or compare strategies over time.
Mobile Money payments
Pay with MTN, Airtel, Orange, Wave, and more — across 15+ countries. No bank card needed.
Under 60 seconds
All 6 modules arrive in under a minute. No forms, no waiting, no report emailed 48 hours later.
A brief designed to get to the point
The brief form captures the critical information the agent needs to produce a relevant strategy. It takes 2 minutes to fill in — not 2 hours.
Business name
Your brand or project
Industry sector
From 15 business sectors
Target countries
Multi-select, 19 countries
Growth stage
Idea · Early · Traction · Scale
Marketing budget
5 reference budget ranges
Main challenge
8 common challenges identified
Known competitors
Optional — improves positioning
Website URL
Optional — automatic scraping