Your market
has its own
psychology.
Your strategy
should too.
Generic playbooks were written on someone else's data. They don't know how your customers think, what builds trust in your market, or what actually gets people to buy.
Kura Marketing does. Tested across 15+ African markets — some of the most complex consumer environments in the world. Built for any business, any geography.
First analysis free · No credit card · Mobile Money accepted in 15+ countries
Every day without the right strategy, a competitor takes your customer.
Start free — 2 minutes →How it works
Tell us about your business
Sector, countries, stage, budget, main challenge, competitors — takes about 2 minutes.
We analyse your market
Kura scans your market and competitive landscape in real time. Share your website URL and it reads that too.
Get your strategy
6 ready-to-use modules delivered in under 60 seconds. Export as PDF and share with your team.
What you receive
6 strategic modules, ready to execute
Market Analysis
Your actual market — size, trends, real entry barriers, and what's happening on the ground in your geography. Not the textbook version.
Consumer Profile
Why people don't buy is more useful than who they are. Deep motivations, fears, cultural triggers, and who else shapes the decision.
Brand Positioning
The real question isn't what makes you different — it's why someone would trust you over the vendor they already know. Grounded in your market's cultural codes.
Content Strategy
WhatsApp in one country, TikTok in another, Facebook in a third — each with its own tone. The agent figures out where your audience is and what actually gets through.
Acquisition Plan
A WhatsApp referral chain can outperform any paid campaign. A local vendor can convert more than a national celebrity. Built for how acquisition works where you operate.
Sales Scripts
Hooks, pitches, and objection responses written in the communication style your audience expects — not copy-pasted Western templates.
The research
Why copy-paste strategies don't work here
92%
of marketing frameworks
were built and tested on North American or European consumers — people with completely different buying habits, trust signals, and ways of making decisions.
< 5%
of businesses outside Western markets
have access to strategy that fits how their customers actually think. Everyone else borrows tactics written for someone else's market — and wonders why nothing sticks.
60s
for a complete strategy
Describe your business. Get a full strategy built for your market. No agency. No consultant. Just insight, instantly.
Simple pricing, no surprises
No subscription. No credit card. Mobile Money only.
Free
0
to get started
- → 1 complete analysis included
- → All 6 Dr. Mawo modules
- → PDF export included
Credits
Pay-as-you-go
Mobile Money
- → MTN, Airtel, Orange, Wave
- → Buy only what you need
- → No subscription
Organisation
Custom
B2B / Agencies
- → Shared team credit pool
- → White-label PDF
- → Dedicated support
No agency. No consultant. 60 seconds.
See what your market really needs.
Start for free →First analysis free · Mobile Money · No card required